Author = zarei, azim
Failure of value co-creation; Co-destruction of brand value in social media

Articles in Press, Accepted Manuscript, Available Online from 29 October 2023

10.22059/jibm.2023.350997.4486

ghazale Taheri; azim zarei; Davood Feiz; Mehdi Dehghani soltani


Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions

Volume 7, Issue 4, 2015, Pages 881-900

10.22059/jibm.2015.57096

Azim Zarei; Mahdi Dehghani Soltani; Hossein Farsizadeh; Rasoul Ghollamzadeh